Marketing & Business Analyst - FEC Marketing & Business Analyst - FEC

Marketing & Business Analyst

Far East Consortium is an international developer and operator of hospitality and commercial ventures. Since expanding from its Hong Kong roots it has a particular focus on mixed-use and residential developments. We are an ambitious company with big plans and expect a lot from our employees. In return we offer a vibrant working environment, competitive salaries, and reward success. There is certainly no ‘glass ceiling’ here; successful individuals are quickly recognised and rewarded accordingly – a career at Far East Consortium can be whatever you make of it.

 

The Role

Reporting to the Sales & Marketing Director, the Marketing & Business Analyst will have varying responsibilities to assist our Sales & Marketing team to provide data analysis and marketing support for all campaigns and workstreams, whilst working alongside internal and external stakeholders.

Responsibilities

The duties of the Marketing & Business Analyst include, but are not limited to:

  • Work with key stakeholders across our Development, Project Management and Sales teams, as well as external agencies, to aid in the delivery of new development launches;
  • Produce regular reports for both internal and external stakeholders reporting on a weekly, monthly or quarterly basis as required. Reports include sales, expenditure and completion forecasting as well as regular reports on the status of sales for the various London projects along with progress reports for banks and insurance providers;
  • To assist with the budget creation of new projects, including analysis of supplier costs v budget. Ongoing monitoring of the sales and marketing budgets across London schemes for the life of a project, with monitoring of and reports on high expenditure areas such as exhibition and event costs;
  • Manage sales and marketing budget lines through the internal Dynamics system to include include initiating and monitoring purchase orders for expenditure;
  • Assist the sales and marketing, project and development team in the new project appraisals and viability analysis;
  • Work alongside the commercial, development, project and finance teams to collate information as required for presentations and reports, along with data required by external consultants;
  • Track and monitor ROI of online and offline advertising campaigns;
  • Monitor PPC campaign spend and effectiveness through the monitoring of website traffic, social media engagement and email campaign tracking to ensure the marketing budget is spent effectively and we target our audience through successful campaigns;
  • Undertake market research as required to include mystery shopping, competitor analysis, market trends, demographics, pricing strategies and other relevant information for Sales & Marketing decision making and planning;
  • Work alongside sales agents and external consultancy teams to provide / anaylse benchmarking data and market trends;
  • Assist in the production of various reports, presentations as and when required for on going projects and in the lead up to new projects;
  • Support the Sales & Marketing department in carrying out various tasks as required, for example, assisting in the creation and coordination of marketing material for launches, ongoing marketing of the London schemes as well as FEC corporate marketing
  • Provide support for the on-site and head office sales teams, assisting with data to support bulk sale deals, pricing reviews etc.
  • Manage the Help to Buy funding allowance, track and record changes to our HTB funding changes on the Homes England and any new property sales initiatives which are being implemented by the banks / Government bodies;
  • Assist with the review and implementation of any new legislation which impacts the sales and marketing team;
  • Aid in the continued development and implementation of the customer management system (CMS) and provide feedback to improve functionality.

Personal Specifications

The successful candidate will possess the following experience and competencies:

  • Experience working as a Marketing Analyst, in a similar role or a graduate, educated to degree level in Marketing or an analytical subject such as Economics, Business or Maths;
  • Previous experience within the Property Development industry would be beneficial but it is not essential;
  • Demonstrable capability to ensure accuracy in manipulating, analysing and presenting data, with excellent attention to detail;
  • Strong verbal and written communication skills with the ability to present research data in a clear and concise way to proactively impact sales outcomes;
  • Ability to distinguish between reliable and unreliable data;
  • Ideally would have experience with PPC campaigns, Google Analytics, SEO practices and be comfortable with the processing / analysing of marketing data;
  • Hold a strong knowledge of MS Office in particular MS Excel and other relevant software packages;

Benefits

  • Competitive salary
  • Discretionary annual bonus
  • 24 days annual leave plus bank holidays
  • Company Pension Scheme
  • Private health insurance
  • Life Assurance
  • Voluntary benefits including gym membership discounts, cycle to work and retailer discounts

Equal Opportunities

It is the Company’s policy to treat all employees and job applicants fairly and equally regardless of their gender, marital or civil partnership status, race, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age. Furthermore, the Company will ensure that no requirement or condition will be imposed without justification which could disadvantage individuals purely on any of the above grounds.

The policy applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment. The Company regularly reviews its procedures and selection criteria to ensure that individuals are selected, promoted and otherwise treated according to their relevant individual abilities and merits.

The Company is committed to the implementation of this policy and to a programme of action to ensure that the policy is, and continues to be, fully effective. All staff are required to comply with the policy and to act in accordance with its objectives so as to remove any barriers to equal opportunity. Any act of discrimination by employees or any failure to comply with the terms of the policy will result in disciplinary action.

Please Note: Duties and responsibilities highlighted in this Job Description are indicative and may vary over time. Post holders are expected to undertake other duties and responsibilities relevant to the nature, level and extent of the post and the grade has been established on this basis.

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